We all like to believe we are rational agents who aren’t controlled by our physical world. But research is proving this to be far from the truth.
We are already seeing the metaverse transform things. From work to play, this immersive version of the internet is engaging users in every sphere of life.
We should beware dodgy marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is a powerful tool for good, too.
Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.
First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.
A well as being incomplete, our memories are generally unstable. Far from being the same each time we access them, our memories change over time.
What does it take to change a mind? This question has garnered much attention in recent years, as politics becomes more polarised and opinions more opposed.
Automation is redefining work, with the pandemic giving robots more chances than ever to rise through the ranks, writes Michael McQueen.
Cryptocurrencies based on blockchains radically improve transparency, and are influencing real world money in significant ways.
The COVID pandemic has seen an uptick in the number of employees quitting jobs. To keep workers interested, businesses are having to change tactics.
