Older generations have a wide range of views towards Gen Alpha, what they are like, and how they navigate the world around them.
There’s an interesting phenomenon underway among a younger cohort of Christians in the West today: Zoomers are leaning in.
Despite economic challenges, Gen Z still harbour ambitions to enter the housing market. One third are in the market for their first home.
Rather than accept the negativities of the “Hey Boomer” movement, Ian wants more investment in grandchildren by grandparents.
Younger generations are re-writing the rules for what is considered acceptable behaviour when it comes to devices and technology.
Generation Z finds itself in a very unique set of circumstances that are consistently setting it apart from previous generations.
In keeping with the Greek alphabet, after Gen Alpha comes Generation Beta. And by 2035 Gen Beta will make up 16% of the global population.
With the rapid proliferation of millennial jargon, it’s easy for language barriers to emerge between the generations.
A Zalpha is a term used to describe those born on the cusp of these two generations – Generation Z and Generation Alpha.
In 2029, when Gen Alpha enters adulthood, their collective economic footprint is projected to surge past US$5.46 trillion.